Knit by Curver for Keter Group

To position the new Knit by Curver collection in the context of emerging colour, material and surface trends, FranklinTill was commissioned to art direct and deliver a series of striking images. Keter Group, Curver’s parent company and a world leader in plastic manufacturing, developed a new deep-texture injection moulding method that produces a 3D look reflecting traditional knitting patterns, and applied it to a variety of indoor and outdoor furniture and accessories. Our brief was colour consultancy, art direction and styling. We created a strong colour story to generate press traction and position Keter as a forward-thinking, design-led, on-trend lifestyle brand – and to present the new concept and collection to the extended design community and buyers.