An innovative new collection using a strong colour story.
To position the new Knit by Curver collection in the context of emerging colour, material and surface trends, FranklinTill was commissioned to art direct and deliver a series of striking images. Keter Group, Curver’s parent company and a world leader in plastic manufacturing, developed a new deep-texture injection moulding method that produces a 3D look reflecting traditional knitting patterns, and applied it to a variety of indoor and outdoor furniture and accessories. Our brief was colour consultancy, art direction and styling. We created a strong colour story to generate press traction and position Keter as a forward-thinking, design-led, on-trend lifestyle brand – and to present the new concept and collection to the extended design community and buyers.