We published Imagine magazine in 2017, showcasing trends and technological advances that enable us to see how we might reshape society for the better. The magazine highlights innovative ways of rethinking how we design, make and use things, and celebrates some of the pioneering companies and innovators already breaking new ground. FranklinTill worked in collaboration with IKEA’s innovation agency Space 10 to research, write, and compile the publication.
As the title suggests, we invite Imagine readers to imagine a different future: a positive future where the world is a better place because of, not despite, how we consume. In this better future, products don’t have to be made in faraway factories and transported across the world, and we don’t have to extract and squander more of our planet’s finite resources to make them.
Imagine a future where products travel as digital files to be made locally, on demand, when needed, and a future in which materials are grown within our cities and waste is a resource to be harvested as a new raw material. In keeping with our usual contextual approach, while the magazine invites you to use your imagination, the many examples we give are far from imaginary – these concepts are already becoming concrete.