FranklinTill worked closely with internationally renowned master papermaker GF Smith and design agency Made Thought to research, develop and broadcast The World’s Favourite Colour project for Colorplan. Drawing attention to GF Smith’s bespoke colour service, the project invited people across the world, including the global creative industry, to consider and select their favourite colour using an innovative and interactive digital platform – attracting more than 30,000 votes from respondents across over 100 countries.
We researched the history and science behind our colour preferences, connecting with major colour perception institutions to unpack the influences behind our choices. Our expertise in building concepts and generating content with editorial integrity was invaluable in creating a bespoke campaign to generate maximum press and public attention. The winner? Marrs Green – a deep, vivid shade with a strong hint of blue.